Banks take a massive £50 out of every £1000 you transfer abroad. Why?
In late 2013, there was a young London startup with ambitions to take on the big banks when it comes to international transfers. Transferwise (now rebrand to WISE) lets you transfer money between countries at the very lowest possible cost. They needed a great way to communicate this, so we collaborated on a promo video.
TransferWise wanted to create a fun video that shows how banks are over charging people for transferring their money abroad. We worked with the client to create a story that did exactly that, in a fast turnaround (2 weeks to write, storyboard & animate).
The style of the animation had to reflect their new (at the time) TransferWise brand and also the quirkiness of the script. We had to solve complex problems to explain the concept in a visually interesting way (Exchange rate!) but managed quite well considering the production time.
Creative Director & Producer: Bernard Magri
Design & Animation: Romain Loubersanes